SouthWest Direct® can also create general landing pages, or GURLs, for use in capturing online leads.
GURLs are usually 1-3 pages and can be campaign specific, thus allowing you greater control of lead capture, conversion tracking, and overall campaign analysis. Like PURLs, GURLs can also be used in conjunction with direct mail and e-mail campaigns, or any other activity that drives traffic to the Internet.
Let us help you increase your response rates by adding an online reply form. Call 800-968-5798 and ask to speak with Kristine Haverly.